We all deserve a little indulgence now and then. Whether it’s a decadent dessert, a thrilling concert, or a vacation to recharge, life’s pleasures make it worth living.
But with rising prices and declining quality, it’s getting harder to justify some of our favorite splurges. Maybe it’s time to rethink what brings us joy and find new ways to treat ourselves without breaking the bank.
So, what expenses just aren’t worth it? We look at a few products and services whose costs increasingly outweigh the enjoyment they provide.
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8 Expenses People Have Had Enough Of
Whether it’s cutting down on the frequency of a recreational activity or switching to a more affordable product or service, consumers are starting to make some changes.
Consider whether or not the following items still deserve a spot in your own budget.
1. Concert Tickets
Live music used to be a fun, affordable activity that would give you a full night’s worth of entertainment even if you only knew a few of the artist’s songs. But concert ticket prices have soared to the point where, while super-fans will still pay hefty prices to see their idols, many people have given up on regularly attending concerts.
Some of the blame belongs to the promoters, artists, and venues. But the more rage-inducing issues are the flabbergasting fees from ticket companies, as well as resellers who never had any intention of attending a show.
Ticketmaster and other ticket sellers are some of the biggest offenders of drip pricing. According to the Break Up Ticketmaster Coalition, led by the American Economic Liberties Project, Consumer Federation of America, and other groups, ticket ordering fees added an average of 32% per purchase.
Resellers have arguably been even worse for concertgoers. According to the Wall Street Journal, between 2019 and 2023, the average resale price for concert tickets on SeatGeek rose from $125 to $252. Typically, reselling websites don’t limit how much a seller can charge, so for big names like Taylor Swift or Beyonce, resellers can price tickets at thousands of dollars—or even break the five-digit mark.
2. Amazon Prime
When Amazon Prime first came out, it felt like a steal. You received fast, free shipping at a time when that was extremely unusual—and you got ad-free shows and movies to boot. And you received all of that for an original annual fee of $79.
But now, Amazon Prime costs much more—$139 annually—while simultaneously offering less.
Members frequently complain about increased Prime shipping times, receiving counterfeit items, and poor customer service. In the meantime, free shipping—particularly once you eclipse a set dollar amount—has become much more commonplace at other retailers than when Amazon first introduced it. In fact, you can sometimes even buy an item directly from the manufacturer without having to pay shipping. (And hey, that way, you know it’s the real deal.)
The most recent knock on Amazon Prime is that its Amazon Prime Video service now includes ads. Want an ad-free experience? You’ll have to pony up an extra $2.99 per month.
If you aren’t ready to completely cut Amazon Prime, you can consider splitting your membership with another family member through Amazon Household. An Amazon Household can have up to two adults (ages 18 and up), up to four teens, and up to four children. Adults still use their own individual accounts, and they can’t see one another’s orders or content. (Note: Users in the same Household must live in the same country, but they don’t need to share the same address.)
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3. Fast Food
Remember when fast food “value menus” actually used to feel value-priced?
That feels like an eternity ago.
I’ve never been much of a McDonald’s person, but agreed to stop there on a drive last month and I was shocked it cost me nearly $8 to get an egg and cheese biscuit and iced coffee.
Of course, McDonald’s isn’t the only fast food joint to raise prices. Many consumers aren’t starting to find they just can’t justify the high prices anymore. According to a 2023 survey by Drive Research, a national market research company, 84% of respondents believe fast food is more costly than it was five years ago, and 45% say it’s “significantly more expensive.”
When budgets are tight and prices rise, customers react accordingly. According to data from consulting firm Revenue Management Solutions, about a fourth of low-income consumers (making less than $50,000 a year) reported they were eating less fast food, Reuters reports. Around half said they now make fewer visits to fast-casual and sit-down, full-service restaurants.
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4. Airbnb
I’ve stayed in a lot of Airbnbs, but in the past couple of years, I’ve noticed that hotels increasingly look like a better deal.
Which?, a U.K.-based consumer rights and product testing not-for-profit, conducted a 2023 study comparing one-bedroom stays in hotels versus one-bedroom Airbnbs across 50 popular travel destinations, such as New York, Paris, and Hong Kong. The results showed that hotel rooms were cheaper than Airbnbs in 38 of the 50 locations. Plus, Airbnb doesn’t have any loyalty programs, so you won’t earn reward points like you might with your go-to hotels.
To be fair, there are some situations where Airbnbs can be cheaper. Hosts sometimes give hefty discounts for longer stays, so if you’re a digital nomad looking to stay in one place for several months, you might be able to snag a great Airbnb deal. Plus, some people cut down on food costs by cooking in Airbnb kitchens, rather than dining out.
But Airbnb no longer offers the massive value proposition it once did.
Cost isn’t the only reason people have soured on Airbnb. Some hosts expect guests to do a substantial amount of cleaning, hosts face few repercussions for last-minute cancellations, and if something goes wrong, there isn’t always someone nearby to help. Plus, some people have moral qualms about Airbnb hosts snatching up valuable real estate in areas where housing is in high demand.
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5. Having Several Streaming Services
The vast majority of Americans pay for streaming services, and almost half pay for three subscriptions at once. But rising prices are quickly making them reconsider their glut of “+” programming.
According to a Forbes Home survey, 44% of subscribers faced a cost increase from at least one of their services over the past year. And a similar percentage (45%) have canceled subscriptions because of higher costs. The decision of which streaming services to put on the chopping block varies by family, but Forbes found that, if prices increased, consumers would be most likely to ditch Disney+, Hulu, and ESPN+.
If TV is your favorite form of entertainment, and you use all those services, keeping up multiple subscriptions still might make sense. But many users don’t use all those services. Forbes also found that nearly half of respondents (48%) said they maintained subscriptions they barely use. And streaming services are becoming too expensive to keep wasting money like that.
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6. Cable
As people start weighing the increased costs of so many streaming services, some Americans are considering making the jump back to cable.
But is it actually a deal?
CNET compared the monthly prices of streaming services and major cable companies in six sample U.S. cities, including the following:
— Atlanta, Georgia (AT&T/DirecTV)
— Grantville, Kansas (Cox)
— Houston, Texas (Xfinity)
— Kalamazoo, Michigan (Spectrum)
— San Francisco, California (Xfinity)
— Staten Island, New York (Fios)
The prices for basic TV and internet ranged from $125 to $159. The lowest cost for premium TV and internet was $192 and the highest was $270. Unfortunately, that doesn’t include taxes and fees, which vary depending on the location, service type, and equipment. Taxes and fees tend to add between $30 to $50 to the monthly cost. The overall results found that even once you back out the internet component of those prices, cable TV tends to be more expensive than streaming services, even if you’re subscribed to several, and even if you get live TV as part of your streaming package. That said, sports fans, who must subscribe to a number of services to replicate what they can get from cable, might save money by going back to cable.
Cord-cutting households (those that have ditched their cable TV for alternatives) rose from 30.8 million in 2020 to 47.6 million in 2023, according to Broadband Search. By 2027, the number of cord-cutting households is expected to climb to 60.3 million. That’s tens of millions of Americans who are saying that, for one reason or another, cable TV’s juice simply isn’t worth the squeeze anymore.
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7. Professional Hair Dyeing
The cost of getting your hair dyed at a salon can vary substantially by location. The cost of living in my city is about 4% higher than the national average, so I consider it a middle-of-the-road cost-of-living location. Were I to get my hair dyed at the salon where I get haircuts, all-over color would cost between $110 to $150. Full-head foil/highlighting with toner would cost $210 to $230. That’s before the customary tip, which is commonly 20%. As it’s generally recommended to dye your hair every one to two months … well, you can see how these expenses can add up.
Low-income earners simply can’t justify those costs.
Rather than salons, some people are choosing to dye their own hair at home. Others are embracing their natural colors. A 2021 survey conducted by OnePoll, on behalf of Garnier, found that around 80% of women dyed their own hair for the first time during quarantine. Over two-thirds of women said they planned to continue to color their hair at home and about a third responded that they intended to exclusively dye their own hair. Anecdotally, I have more than one older family member who stopped dyeing their hair during the pandemic and never started again.
Indeed, social media has even spawned a term around this phenomenon: “recession brunette.” It refers to how more people are going back to their natural brunette hair color because the cost of maintaining dyed blonde hair has become too expensive.
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8. Movie Theaters
With the exception of box-office smashes like Barbie and Oppenheimer, it feels like fewer and fewer movies merit the rising costs of going to the theater.
The national average price of a ticket is up 17% since the start of the pandemic, to nearly $11 nationwide. Add in a couple of medium buckets of popcorn, a couple of small soft drinks, and a box of candy, and you’re looking at close to $80 for a family of four before taxes. And those numbers are much worse in places like New York and California, where average ticket costs are 40% to 50% higher than the national mean.
People are returning to movie theaters—the U.S. box office gross has improved in each of the past three years since bottoming during COVID. But 2023’s $8.9 billion take was still 22% lower than 2019’s $11.4 billion—and remember, that’s with much higher ticket prices, which means the actual number of tickets sold has rebounded by even less.
Some of those people might never come back. According to a 2022 Morning Consult poll, about half of respondents believe it’s too expensive to watch movies in theaters, and more than half (55%) prefer watching movies at home. And why not? In addition to saving money, you likely have more comfortable seating, whatever food and drink you want, and you don’t have to worry about missing anything if you need to take a bathroom break.
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9. Skin Care and Makeup
In a recent ConsumerWise survey conducted by McKinsey & Company, a consultancy, consumers declared a decreased interest in skin care and makeup purchases during the 2024 holiday season as compared to the third quarter of 2024.
Though, to be clear, skin care and makeup sales aren’t dropping, but consumers are declaring down-switches to lower cost products for their needs. The net effect? More skin care and makeup sales but at lower price points. Consumers are able to meet their needs with more volume but for less hurt on their pocketbooks.
In fact, annual sales data from Statista forecasts continued sales growth in these industries, increasing from $181 billion in 2023 to a little over $210 billion by 2028. But, when taken from that view, the compound annual growth rate of 3% is little more than the current rate of inflation. That means prices might turn downward for the higher expected volume of products to arrive at those projected revenue figures.
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