WealthUp is a place for people of all ages to learn about money, discover their financial selves, and develop the skills they need to grow their nest egg.

Welcome to WealthUp: a growing online community for people looking to improve their financial literacy. Money doesn’t just have to be earned—it has to be learned.

And that’s why I started this website.

Most personal finance advice you see anymore is either disconnected and academic, or thin and generic. Either way, it’s not doing you or anyone else any favors. But at WealthUp, we believe in the importance of conversations—our subject matter experts talk in plain language to explain everything you need to know about saving, spending, investing, taxes, retirement, and all other money matters.

Riley Adams, CPA

Riley Adams, CPA WealthUp Founder & CEO


WealthUp started as Young and the Invested—a site dedicated to providing high-quality financial information to young people and the adults in their lives.

When people develop sound financial habits at an early age, they’re likelier to make wiser money decisions throughout life. That paves the path to financial independence; a chance to retire on their own terms.

But everyone deserves access to reliable, sound info they can use to build their money know-how. So while we’ll continue to provide kids, teens, and parents with the same superior financial instruction we’ve published for years under the Young and the Invested banner, we’re expanding—through WealthUp, our coverage will serve people of all ages, all walks of life, and all stages of wealth development.

Site Mission

WealthUp will help you accomplish all of your money goals via a wide variety of financial insights, which our subject matter experts will share through data, story-telling, and their own personal perspectives.

Our goal: Help you earn, spend, save, invest, and otherwise handle your money with confidence.

About Me

Hello! I’m Riley Adams, the founder and CEO of WealthUp!

In 2018, I was winding down a stint in investor relations and found myself newly equipped with a CPA, added insight on how investors behave in markets, and a load of free time.

As my rotation through the group came to an end, I couldn’t have been more grateful for working alongside some of the most competent people I’m likely to meet. I saw how hard they worked to build their body of work and the dedication exerted to perfect their craft. I also saw the toll a lifestyle like that could take long-term if you didn’t love what you do.

These folks thrived in this environment and they enjoyed the constant engagement. They were in their element and the sacrifice required didn’t faze them. Instead, my co-workers found what made them tick and took to it with a passion. Seeing this firsthand sparked in me a desire to do the same toward reaching two of my major life goals: becoming financially independent and owning my own small business.

Ever since I was little, I wanted the financial freedom that came from having enough money to pursue what I wanted and not merely work a job to make ends meet. Having sound financial habits and a business were natural ends to make this happen. Fortunately, I’ve enjoyed my work and the colleagues I have around me. I’ve learned a great deal I know I wouldn’t have otherwise.

After making a career transition to Google as a Senior Financial Analyst, I was fortunate to work in a job which fulfilled me immensely—I even got awarded a European patent! But let me be clear: I might not want to go to the early retirement dance, but I would still like an invite.

I chose to start a personal finance website as my next step, recognizing both the challenge and opportunity.

I launched Young and the Invested with encouragement from my wife as a means to lay out our financial independence journey and connect with and help others who share the same goals. Further, we want our children to have a financially secure future and believe by learning ourselves, we can help others accomplish this same goal as well.

After years of growth, and many responses from people who read our articles and reviews, we realized we were also reaching new audiences—and they wanted more. And with our expansion to WealthUp, that’s exactly what we’ll provide.

If you find yourself drawn to these pursuits or have children you’d like to follow this path, please stick around and contribute. I enjoy a diversity of opinions because challenging my own thinking often leads to better outcomes. Please consider subscribing to the newsletter, and I hope to see you around the site and on social media.



This website exists to encourage awareness, educate, and help light a path—one where you can reach financial independence through educated, thoughtful actions and deliberate decision-making. The site aims to reach a large community by providing information, and it contains thoughts and ideas displayed through our lens; but ultimately, it is up to you to decide what is best for you and your financial situation.

Your decisions are yours alone; we are not responsible for your actions. Strive to grow in all senses of the word and think long and hard before making any financial transaction! Be sure to check out the Privacy and Terms page for more information.